What is SERP?

SERP is the abbreviation of "search engine result page",  Which means the result pages of Search Engines base o the search query.  The SERPs vary from search engine to search engine. Due to different algorithms, different results are delivered depending on the query. The search engine also uses images, map entries and videos from vertical indexes or the Universal Search at Google. You can usually find 10-100 results per displayed page. Depending on the relevance of the search term - several thousand result pages are available, which are listed one after the other. The probabilities of getting more engagements on your webpage is higher, if your webpage has higher rank on SERP. Because some studies shows that more than 50% of users click on a result on the first page.

Relevance of the search results

For the search engine optimization / SEO the SERPs play a very big role. A website that is found on the 1,500 result page of a search engine will have few or no visitors, because many users only look at the first SERPs before they decide on a search result and open it by clicking on the page description.



If one wants to be really successful in the Internet, then one must be found already within the first SERP's. A guarantee for a very good placement can give however no respectable search machine optimizer, since the search algorithms are so complex and by the search machine operators are kept strictly secret that they can be cracked by no still so good search machine optimizer.
SERPs and SEO

Nevertheless an optimization can bring a website to the first SERPs, because there are many factors that can clearly influence the ranking of a website positively. From the daily work with search engines, an SEO knows the pitfalls and advantages of the respective search engine and can optimize a website - without direct knowledge of the search algorithm - so that it is picked up by the search engine and placed optimally.

Facebook Text in Bold or Italic format

Sometimes we all need to change the font in Facebook to emphasis on some words or sentences. Specially if you want to grab the attention of a group. 

Most of the time we need to change the design of a text content while doing a paid ads. It helps to grab the users attention.

 By using the following website you can easily change the font in Facebook.

https://lingojam.com/BoldTextGenerator

Sitelinks extensions - Google Ads

What is Sitelinks

We probably all have noticed some links with important information about the company or service or products at the top and bottom of Google search results. Those are Sitelinks extension. It helps the user to know more about your company.

There are two ways you can set up your sitelinks for every campaign.

- Manual Sitelinks: You can fix the sitelinks for each campaign. So only those Sitelinks will be visible on you Ads

- Dynamic Sitelinks: If you accept this Dynamic Sitelinks Option then Google will choose an show any sitelink from all sitelinks (Active / Paused) that you have in your account. One positive side of using Dynamic Sitelink is time consuming. Google will show sitelinks according to the user preferences. But they could be also irrelevant. If user is looking for Opel Astra they probably want to know about Astra not Opel Insignia.

How the Sitelinks are performing

If some of your sitelinks perform better than others, you probably can use them on more places. But how to know which sitelinks is performing better? 

Google Analytics > The Acquisition > Google Ads > Sitelinks report 

 

This reporting helps you understand the performance of each sitelink in your Google Ads account.

Extract links/URL from any website with Chrome (without download)

                                                       

 Extract Links from Website

Only 3 following steps you can follow to extract all links/URL from any website. 

1. Use Google Chrome to open a website

2. Use Command

 

                  Alt+command+i

                               or 

click Right button and select Untersuchen / Examine, there will be a box at right side of this page. Go to Console and use this code to get links of this website.

 

 

 

 

3. Use the code to have the all links:

 

                                   urls = $$('a'); for (url in urls) console.log (urls[url].href);

 

Afterward you can get all possible links of this website andnd you can just copy the all links if you want.