What is Sitelinks
We probably all have noticed some links with important information about the company or service or products at the top and bottom of Google search results. Those are Sitelinks extension. It helps the user to know more about your company.
There are two ways you can set up your sitelinks for every campaign.
- Manual Sitelinks: You can fix the sitelinks for each campaign. So only those Sitelinks will be visible on you Ads
- Dynamic Sitelinks: If you accept this Dynamic Sitelinks Option then Google will choose an show any sitelink from all sitelinks (Active / Paused) that you have in your account. One positive side of using Dynamic Sitelink is time consuming. Google will show sitelinks according to the user preferences. But they could be also irrelevant. If user is looking for Opel Astra they probably want to know about Astra not Opel Insignia.
How the Sitelinks are performing
If some of your sitelinks perform better than others, you probably can use them on more places. But how to know which sitelinks is performing better?
Google Analytics > The Acquisition > Google Ads > Sitelinks report
This reporting helps you understand the performance of each sitelink in your Google Ads account.
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