What is SEA or Search Engine Advertising?
Search Engine Advertising (SEA) is a subdivision of search engine marketing. SEA is referred to as search engine advertising, keyword advertising or sponsored links and stands for the placement of text ads in search engines. In addition to the topic-related placement via keywords, regional SEA is also possible via location-related placement of text ads at campaign level.
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| nawrid 360° : Overview of SEM |
The term SEM stands for Search Engine Marketing. If you look at the definition of the term marketing, then advertising is only a partial area and therefore the equation marketing = advertising would not be correct. Accordingly, the equation search engine advertising = search engine marketing can also not be completely correct.
If you are now looking for an offline counterpart to SEO or search engine optimization, you can find similarities to PR work. And PR is in the broadest sense part of marketing. So why shouldn't SEO be part of search engine marketing?
Search Engine Advertising as a Pull-Marketing Method
SEA is just like search engine optimization (SEO) a pull marketing method. |
| nawrid 360° : Search Engine Advertising |
What role does Search Engine Advertising play in the online marketing mix?
Search engine advertising or SEA belongs to paid advertising or PPC advertising. The pull character makes search engine advertising an exception in paid advertising. Therefore, SEA is one of the most efficient forms of marketing.
What are the billing models for search engine advertising?
Search engine advertising, SEA or Search Engine Advertising is usually billed according to cost per click basis or pay per click (PPC). Cost per Impression could also be a method of billing. You can fix the total ad impressions that you want to show to your Target groups.
Which providers are there for search engine advertising?
With Google, Bing, Oath (Yahoo), Yandex and Baidu there is a multitude of providers for sum machine advertising.
Google as a search engine has an average worldwide market share of over 80%. In Germany, Google's market share is over 90%. Accordingly, Google Ads is by far the most influential SEA system.
Google Ads
The system Google Ads of the search engine provider Google, which has a market share of over 90% in the German-speaking area and can almost be described as a monopolist, is the prototype and mandatory system. With regard to the German-speaking countries, the systems of e.g. Yahoo play a secondary role. One will see how Bing can assert itself against the overpowering competitor Google.
In addition to the Google search itself, platforms such as T-Online, Web.de, Chip Online, OnVista, Focus Online etc. belong to the Google search network. Yahoo includes Yahoo, AltaVista, GMX, RTL Group etc.
In addition, the Google Display Network offers the possibility to place text ads, image banners, display ads and even video ads on various small to medium-sized niche websites as well as large websites via the ads system. Since this goes beyond the search engines, this form of advertising is more likely to be classified as bannering or PPC advertising.
Bing Ads
Bing is the third most popular search engine in the USA and worldwide. The associated advertising system is Bing Ads.
Baidu Ads
Baidu is the most popular search engine for the Chinese market. The associated advertising system is Baidu Tuiguang.
Ecosia Org
Its an Eco friendly Search engine. They invest their revenue to plant tree where they are needed. It has been established in Berlin Germany.
duckduckgo
its another searchengin which can ensure your privacy. They control your private information to be online or tradeoff
