Web Anlytics - KPI calculation

Key Performance Indicators Metrics in Google Analytics - diverse application possibilities

some important metrics will be shown here with the calculation. It might help you to know the performance of your website. Feel free to write a comment if you have any kind of question regarding this article or Digital marketing in general. So here you go:

Engagement Metrics

• Page / User – Average number of page views per user
  
  • Calculation: {{Pageviews}} / {{Users}}
  • Formate Type: Floating-point arithmetic
• Average User- Session duration – Average time a user spends on your website
  
  • Calculation: {{Session Duration}} / {{User}}
  • Formate Type: Time
• Success rate of Registration
  • Calculation: {{Successfully Registration}} / {{Registration Sent}}
  • Formate Type: Percentage
  • Attention: The two measured values must have been created by user-defined measured values by you beforehand!
• Success rate of Login
  • Calculation: {{Successfully Login } / {{Login performed}}
  • Formate Type: Percentage
  • Attention: The two measured values must have been created by user-defined measured values by you beforehand!
• Downloads per User
  • Calculation: {{Downloads}} / {{User}}
  • Formate Type: Floating-point arithmetic
  • Attention: Downloads must have been previously created by a user-defined measured value from you!
• Sending rate of Contact Forms
  • Calculation: {{Form Sent}} / {{Form Selected}}
  • Format Type: Floating-point arithmetic
  • Attention: The two measured values must have been created by user-defined measured values by you beforehand!

AdWords Metrics

• Average cost per session
  • Calculation: {{Cost}} / {{Session}}
  • Format Type: Currency
• Sessions per Clicks – Average sessions per click. This allows you to measure the quality of the clicks (or the corresponding search terms)
  
  • Calculation: {{Sessions}} / {{Clicks}}
  • Format Type: Floating-point arithmetic

E-Commerce Metrics

• Sales (Without Shipping cost and without Tax)
  • Calculation: {{Sales}} – {{Shipping Cost}} – {{Tax}}
  • Format Type: Currency
• Average order value (without shipping costs and without tax)
  • Calculation: ({{Sales}} – {{Shipping costs}} – {{Tax}}) / {{Transactions}}
  • Format Type: Currency
• Sales per Sessions
  • Calculation: {{Sales}} / {{Sessions}}
  • Format Type: Currency
    

Event-value Metrics

• Average events per session
  • Calculation: {{Total Event}} / {{Sessions}}
  • Format Type: Floating-point arithmetic
• Average events per user
  • Calculation: {{Total Event}} / {{User}}
  • Format Type: Floating-point arithmetic
• Total events / unique events – how often are events repeated in a session
  • Calculation: {{Total Event}} / {{Unique event}}
  • Format Type: Floating-point arithmetic
• Average events - value per session
  • Calculation: {{Event-Value}} / {{Session}}
  • Format Type: Floating-point arithmetic
• Average events -value per user
  • Calculation: {{Event-Value}} / {{User}}
  • Format Type: Floating-point arithmetic

Video performanceMetrics

Note: All video related metrics must be created by custom metrics first.

• Average watched time per user – Average time a user has watched videos
  • Calculation = {{Video watched}} / {{User}}
  • Format Type: Floating-point arithmetic
• Average watched time per Session
  • Calculation = {{Video Watched }} / {{Session}}
  • Format Type: Floating-point arithmetic

I hope you can get an overall scenerio if you can use those functions / metrics to analyse the performance of your Ads. So have fun with those new functtions.