Google Analytics: Exclude Paypal domain from Referral to get the actual last conversion

Have you noticed that the conversion rate of Referral is higher than any other channel? Do you want to If so then you should check your Google analytics settings. Perhaps you did not exlclude paypal domain and you have an ecommerce business.

                                                   

Why so important ?

Google analytics counts the last taken action. If you run a paid search campaign and user came to your website through this campaign and if he is ready to pay via his paypal account then he needs to login his paypal account and then confirm his payment at the end reached to the "Thanks" page. So in this case Google count this action or conversion comming from another source other than Paid search, which is incorrect.

To view your eCommerce referral list, you’ll need to visit Acquisition » All Traffic » Referrals from your Google Analytics panel.

Then click on eCommerce under the Explorer tab.

How to exclude Paypal domain from Referral in Google Analytics

Step 01:

Step 02:

Step 03:

Upon clicking Referral Exclusion List, you’ll see your list of excluded sites.

Now all you need to do is to add paypal.com to the list. To do so, click the Add Referral Exclusion button.

Then, enter paypal.com to the domain box and click the Create button.

Now you can see the Paypal domain in the list. True referral list is now available in Google analytics.